Fake influencers aren’t known for their credibility. Influencer fraud may also damage your brand reputation and lose the audience trust that you’ve worked so hard to earn. But for smaller businesses and startups that have limited resources, wasting time and money on fake influencer campaigns could represent a major hit that would be hard to recover from. They could recover their losses with no long-term impact. Proctor and Gamble, however, is a large and established brand. One Point North Group analysis found that a very well-known company spent $600,000 on impressions that were either not seen or seen by fake followers for two of their brands. Fake influencers can seriously deplete your funds and produce no results. Influencer fraud can be bad for your brand in several ways, with one of the biggest impacts being financial. How can you protect yourself and your brand? That’s what we are going to take a look at here. At the moment, influencer fraud is one of the biggest problems anyone considering getting into this aspect of PR needs to be aware, and wary, of. However, like everything good, there is a dark side of influencers and dark side of social media to boost your brand. Having an influencer share how much they love your products/find your service useful/trust your brand, can be very powerful indeed… but beware this means in existence is the the dark side of instagram influencers. It should be no surprise to learn then that social media influencers are increasingly being sort out to help both market products and services and boost a brand’s PR in general. A study by Olapic found that 31% of respondents had purchased a product or service just because they had seen an influencer they admired’s social media post about it. Social media influencers are gaining traction all the time. They seek reliable reviews, videos, and blog and social media posts from influential figures as they research companies, people, products, or services. Digital Marketing for Recruitment AgenciesĬonsumers are increasingly swayed by the opinions of those they admire or consider experts in a certain field.Digital Marketing For Investment Companies.Digital Marketing For Hardware Companies.Digital Marketing For Gas And Electricity Suppliers.Digital Marketing For Footwear Retailers.Digital Marketing for Financial Services.Digital Marketing for Curtain and Carpet Retailers.Digital Marketing for Construction Companies.Digital Marketing For Coal Mining Companies. Digital Marketing For Chocolate and Confectionary Companies.Digital Marketing For Boat Repair & Maintenance.Digital Marketing for Biscuit Companies.Digital Marketing for Audio and Video Retailers.Digital Marketing For Alcoholic Beverages.Digital Marketing for Agricultural Products.Digital Marketing For Agricultural Machinery.Pinterest Marketing For Interior Designers.
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